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Approximately 3 million passengers travel per annum with QantasLink on their turboprop services (approx. 750,000 per quarter). These services include the major eastern capitals of Sydney, Canberra, Melbourne, Brisbane and Adelaide plus regional ports throughout the length of the eastern states.
As these aircraft do not have electronic entertainment facilities, onboard reading is a very popular alternative during flights and there is a high proportion of repeat readership per edition estimated at 10+ reads per copy.
PURPOSE OF TRAVEL
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Business |
58-60%* |
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Holiday Leisure |
42% |
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Visiting Friends & Relatives |
31% |
* Mainland eastern states NB: Figures exceed 100% where travellers have more than one agenda for travel
GENDER
AGE GROUPS
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Under 25 |
5% |
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25 – 39 |
26% |
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40 – 54 |
40% |
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55+ |
29% |
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